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If you appreciate lingerie that not only appears stunning but also feels incredible, then Pour Moi is a brand you should be familiar with. Originating from a dedication to fit and comfort, Pour Moi has evolved from modest beginnings into a renowned global fashion label — all while remaining committed to its goal of empowering women to feel confident in their own skin.
What Is Pour Moi?
Pour Moi is a British fashion label that specializes in lingerie, swimwear, nightwear, sportswear, and casual apparel — all designed to celebrate every shape and size. Established in 1998, the brand has expanded into a multinational entity with a robust online presence and retail operations across the United Kingdom, United States, Europe, Asia, and the Middle East.
At its essence, Pour Moi focuses on fit, comfort, and confidence — ensuring that women look and feel fantastic without overspending.
The Story Behind the Brand
The Pour Moi journey commenced in a small office above a shop in Macclesfield in 2005, with just two individuals and one significant idea: that well-fitting lingerie should not come with a hefty price tag.
From Small Beginnings to Global Reach
- First bra sale in 2005 → retail store in Macclesfield.
- Expanded into swimwear in 2007 — one of the pioneering full-cup swimwear lines available online.
- Launched in the U.S. through partnerships with companies like Bare Necessities.
- Acquired established intimate apparel brands such as Charnos and Lepel in 2019.
Today, Pour Moi operates numerous stores and distributes through over 250 global stockists, including well-known high-street retailers like Next and Very online.
A Collection for Every Woman
One of the most thrilling aspects of Pour Moi is the inclusivity of its product offerings.
Lingerie
From everyday bras to alluring lace ensembles, the lingerie line features:
- Full-cup and push-up bras
- Balconette designs
- Knickers and panties
- Lingerie sets and chemises
Sizes go up to a J cup, which is rare among mainstream brands and showcases Pour Moi’s dedication to real-world fitting.
Swimwear
Pour Moi’s swimwear is crafted with both fit and style in mind — accommodating larger cup sizes while providing flattering cuts, vibrant patterns, and innovative silhouettes.
The brand’s swim collection has received accolades for its supportive designs and versatile styles — even being highlighted in fashion roundups as an excellent British swimwear choice.
Nightwear & Casualwear
In addition to lingerie and swimwear, you can discover:
- Pyjamas
- Activewear
- Loungewear
- Beachwear
Each collection combines comfort with personality — because feeling good should be effortless.
Brand Values: Confidence & Inclusivity
At its core, Pour Moi promotes the belief that confidence begins with comfort. Their mission is straightforward: everyone should feel confident, supported, and fabulous — regardless of their size or shape.
This philosophy is evident in:
- Inclusive size ranges
- Thoughtful product design
- Campaigns that celebrate real bodies and confidence
This strategy has also resulted in collaborations with well-known figures like Mel B (of Spice Girls fame) for collections and imagery that boost confidence and celebrate diverse body types — without any airbrushing.
Recognition & Industry Impact
Pour Moi’s dedication has not gone unnoticed. The brand was awarded Womenswear Brand of the Year at the Drapers Awards 2022, among various other honors.
It has also experienced significant growth through partnerships with retailers — for instance, by expanding into Marks & Spencer’s online “Brands at M&S” platform with some of its top-selling items.
What Customers Are Saying
Customer feedback illustrates a brand that is excelling in several areas:
What People Love
- Comfortable fit and inclusive sizing
- Stylish, flattering designs
- Responsive and helpful customer service in many instances
Some Feedback to Consider
- Fit may vary depending on the style
- A few reviews mention durability concerns for lower-priced products
In essence, like many fashion brands, quality and fit can vary based on the item you select — thus, reviewing sizing details or customer feedback for specific products is always a wise approach.
Shipping & Refunds
Shipping: Pour Moi offers worldwide shipping. Orders within the UK typically arrive in 3 to 5 days, while international orders take about 5 to 10 days. Free standard delivery is frequently available for orders exceeding a certain amount.
Returns & Refunds: Products can be returned within 30 days, provided they are in their original, unworn condition. Swimwear must retain the hygiene strip. Refunds will be processed once the return is completed; please note that gift cards are non-refundable.
Final Thoughts
Pour Moi has established a distinctive niche in the fashion industry — merging style, comfort, and true body inclusivity. With a diverse range that extends beyond lingerie into swimwear, nightwear, and activewear, and with its primary aim of empowering wearers, it distinguishes itself in a competitive market.
Whether you’re looking for everyday essentials, eye-catching lingerie, or beachwear that is both flattering and supportive, Pour Moi provides an appealing combination of options and confidence-enhancing design.
